Insights

Notes from the measurement room.

Practical ideas for product people who want analytics to improve a decision—not merely decorate a meeting.

28 July 20267 min read

A useful tracking plan is a decision system, not a long inventory of clicks. Here is how to keep yours legible as the app evolves.

19 June 20266 min read

One retention curve rarely tells the whole story. Define meaningful return behaviour before selecting a window or benchmark.

7 May 20265 min read

Verify event meaning, identity, consent, and payload quality before a release turns small tracking defects into misleading history.